Nutrition Brand Builder · Est. 2022

We don't just make products. We set the standard for health.

Newt-Lab builds food brands for every stage of life. Founded by a licensed nutritionist who leads nutrition design, product development, and branding end to end.

From a child's first cereal to everyday protein — the table Newt-Lab sets
From a child's first cereal to everyday protein — the table Newt-Lab sets
From a child's first cereal to everyday protein — the table Newt-Lab sets

Where you can meet Kizzle Kizzle

D2C mallCoupangShinsegae pop-upPublic institutions (B2G)Export

Our Brands

Brands built by Newt-Lab

Kizzle KizzleBEST

Kids' nutrition snacks

Kizzle Kizzle

Nutrition snacks kids genuinely love and parents can trust — a children's cereal brand made from Korean-grown grains.

Live · 70,000+ packs sold

kizzlekizzle.com
Wake-up Call

Protein cereal

Wake-up Call

A bowl of protein to start the day — a protein cereal brand for everyday adult wellness.

Wake-up Call

What's next

Coming Next

What's next

Functional foods, inner beauty, and senior care — the next Newt-Lab standard is in the works.

In preparation

Reviews

Customers noticed first

My child refused everything — but the first time I served Kizzle Kizzle, she wouldn't let go of the bowl. Last week's checkup put her back in the normal weight range.

Kizzle Kizzle customer review

★★★★★

A premium cereal on another level, starting from the origin. The label amazed me.

Oat Ring Original

★★★★★

The perfect first snack after graduating from rice crackers!

Oat Ring Original

★★★★★

The cleanest finger food ever — zero stickiness.

Oat Ring Original

★★★★★

Oats and brown rice in one bite — picky-eater nutrition, solved.

Oat Ring Choco

★★★★★

No artificial taste. Pure, natural grain flavor.

Oat Ring Original

★★★★★

Even my pickiest kid fell for the real nuttiness. Rebuying.

Oat Ring Caramel

By the numbers

2022

Founded

2

Brands in market

0+

Packs sold

3

Proprietary techniques (patent pending)

Life-stage Nutrition

Standards that grow across every stage of life

01 · Kids

Kids Healthcare

Nutrition standards for the very start

Kizzle Kizzle — live

02 · Adult

Adult Nutrition

Nutrition that designs your day

Wake-up Call

03 · Senior

Senior Care

Care that carries health through time

Coming next

How We Build

From nutrition design to branding, one team end to end

01

Nutrition design

Our founder — a licensed nutritionist — personally designs every formula. If it doesn't meet the standard, we don't make it.

02

Product development

Korean-grown ingredients and proven manufacturing partners turn standards into products, backed by our own puffing and protein-extraction techniques.

03

Branding

Naming, packaging, content, and customer experience — we finish the last mile where a product becomes a brand.

Making good products should lead to a better society. Newt-Lab regularly donates a portion of revenue as products to local orphanages and low-income families.

The Newt-Lab promise

Looking for partners to set new standards with

Retail, co-development, export, media — every kind of collaboration is welcome.

Get in touch