We don't just make products.
We set the standard for health.

Newt-Lab builds food brands for every stage of life. Founded by a licensed nutritionist who leads nutrition design, product development, and branding end to end.

The standards we build →

Building Standards of Health — Newt-Lab · Nutrition Brand Builder · Est. 2022

Our Brand

Kids' nutrition snacks

Kizzle Kizzle

Nutrition snacks kids genuinely love and parents can trust — a children's cereal brand made from Korean-grown grains.

Live · 100,000+ packs sold →

EXIT

Protein cereal

Wake-up Call

Our first brand — a zero-sugar protein cereal that validated the adult nutrition market. Successfully exited, proving Newt-Lab's brand-building capability.

Exited

Launching Soon

Next Brand

Our third brand is in the works — the Adult Nutrition line, extending the standard we proved with kids to the next stage of life.

Reveal planned for H2 2026 →

What we do

A company that builds life-stage food brands

Newt-Lab is a brand builder. Our nutritionist founder designs the nutrition standards, we build products with Korean-grown ingredients, and we grow them into beloved brands. From kids to seniors — our brands expand along the life cycle.

Nutrition design

Our founder — a licensed nutritionist — personally designs every formula. If it doesn't meet the standard, we don't make it.

Product development

Two years of independent R&D and our own custom-built puffing equipment. The temperature and moisture data for Korean semi-milled brown rice is a moat only we hold.

Branding

Naming, packaging, content, and customer experience — we finish the last mile where a product becomes a brand.

Breaking the walls of kids' snacks,
setting the standard for nutrition.

The first kids' food-care cereal to blur the line between food and supplements. Two years of independent R&D, our own custom-built puffing equipment, and process data no competitor can copy. Growing entirely without outside investment, we are turning a standard everyone called impossible into reality.

Growth

₩100M monthly revenue, one month after launch.₩1B cumulative in seven months.Now, on to a bigger market.

No ad budget. No marketing team. That was just the start. Once the product is proven, the rest is a question of speed.

Actual — ₩1B revenue, Jan–Aug 2026 (+1,450% YoY)Revenue target

₩1B

Revenue Jan–Aug 2026 · +1,450% YoY

Naver & Coupang 'CalMagD cereal'

Packs sold

4.86

Avg. rating · 3,783 reviews · 17% repurchase

Roadmap

25x in four years — toward a whole-life foodcare company

2026

₩2B

Own the kids category

8 SKUs completed 75%+ D2C mix Character IP collabs

2027

₩5B

Teens + global entry

Height-growth supplements Premium retail listings SEA & US export scale-up

2028

₩15B

Global scale-up

Overseas online marketplaces B2B school & institutional meals Global IP collabs

2029

₩50B

Whole-life foodcare

Senior foodcare entry Overseas offline retail Kids-to-senior lineup complete

A gap in the market is someone's daily inconvenience.That inconvenience is where our brands begin.

Solve the problem, and it becomes a brand

Life-stage · Nutrition · Brand

Brand portfolio

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From Kizzle Kizzle to Wake-up Call — meet the brands Newt-Lab builds.

Careers

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One title: 'Pro'. See the six standards we work by, and our open positions.

Newsroom

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Newt-Lab in the press. Coverage and media inquiries, all here.

We don't just make products.We set the standard for health.