Careers
You grow as fast as the company does
Newt-Lab created a category from nothing, made ₩1B in revenue in the first eight months of 2026, and is heading for ₩50B by 2029. In a small team, one person's judgment becomes the brand's direction — and you learn at that same speed. Join now and you'll see the entire scale-up from the very beginning. The experience that takes five years at a large company takes one here.
₩1B
Revenue, Jan–Aug 2026
#1
Naver & Coupang CalMagD cereal
₩0
Outside investment — all bootstrapped
₩50B
2029 revenue target
Title
One title — 'Pro'
Newt-Lab has a single title. No associates, no managers — every individual contributor is a 'Pro'. Leadership is a role, not a rank: Part Lead and Team Lead are still Pros. We judge each other by whether you work like a pro, not by years served.
Title · same for everyone
Pro
New grad or ten-year veteran — every IC is a Pro. Compensation differs by capability; the title does not.
Role
Part Lead
Owns a part's results and its people. 70% hands-on, 30% leading.
Role
Team Lead
Owns a team's results and part of its budget. 50% hands-on, 50% leading.
In the end, only those who grasp the essence of the work, the process, and the real problem last here. That is what a pro is. Working hard is not the answer. Working smart is.
We split by how we reach revenue — not by function
Most companies split by function: marketing, design, video. We don't. There are two directions that create revenue, and one part for each.
Brand Marketing Part
Sets the big picture for products and promotions, then works down. Promotion design, CRM, image creative planning and review.
Video Part
Starts from the hook — the first three seconds — and proposes promotions back upstream. Full-stack conversion PD, daily creative diagnostics.
The two parts cross-check each other's hypotheses, supported underneath by a systems layer (AI, automation, ad ops, ERP). This axis stays as the team grows.
Culture Deck
How we work — six standards
Not decorative values. Only things that actually happened and things we actually believe. New joiners work this way, and this is what we evaluate on.
Problem First
Name the problem correctly and the solution follows.
Planning isn't complicated. Problem → Solution. Two parts. Pinning down "what is the real problem right now?" is more than half the job — more than any brilliant idea. Define the problem wrong and speed only takes you further from the destination.
What actually happened
We restarted the D2C store revamp by redefining it — not as "replace the design" but as "build a branding-led conversion structure." Changing the problem changed the work.
Hypothesis → Proof
Every piece of work starts as a hypothesis and ends in proof. Then we speak in data.
"Seems good" is not a judgment. Every experiment gets five lines of hypothesis before and five lines of retro after. Whether a creative lives or dies is decided by a number the whole team agreed on. Fight with instinct and the loudest voice wins; fight with data and the customer wins.
What actually happened
We killed a discount creative that was selling well. Low-star reviews had climbed from 8% to 30%, so the team unanimously stopped it and took the revenue hit.
Lead & Own
Don't wait for approval. You are the leader of your own work.
A small team competes with conglomerates. A day spent waiting for sign-off is a day the competition earns. Only three things need to be shared in advance — the waterline: ① money going out ② anything leaving the company ③ anything irreversible. Everything else: act first, report with results. Autonomy is another word for accountability.
What actually happened
Mini promotions are designed and shipped autonomously once the owner has checked the margin calculator. But if you're stuck for more than 30 minutes you share it immediately — initiative is not isolation.
Work Smart
Always use AI. But AI is only a tool.
We spend ₩1M+ a month on AI and automation. Ad checks run automatically at 6am; by 8am yesterday's sales and inventory are in the ERP. Grinding through repetitive work isn't a virtue — it's a missing system. But be clear: without knowing the essence and the process, AI just produces plausible output faster. A pro who knows the essence, holding AI, does the work of ten.
How we do it
The third time we do the same task, the first question is "can this be a system?"
Balance
Chase only the essence and you lose speed. Balance is the skill.
"Give me six hours to chop down a tree and I'll spend four sharpening the axe." — but sharpening forever and never felling the tree is also failure. Understanding time versus execution time, polish versus deadline — finding the zero point between them is what makes a pro.
How we do it
You decide for yourself that "this much understanding is enough for now" and learn the rest while executing. Perfect analysis is never an excuse to delay.
Paid to Grow
You get paid while upgrading yourself. Growth is the best benefit.
We see work-life balance the same way. Balance isn't only about protecting hours — it's whether the hours you spend here grow you. What you do here becomes your portfolio, and what fails here becomes your experience.
How we do it
Leave on time, but keep the density of working hours at maximum — growth comes from density, not hours.
In one line each
Rhythm
The rhythm we work in
Document-first meetings
Agendas go out as documents beforehand. Meetings are for deciding, having read. No document, no agenda item.
5 lines in, 5 lines out
Five lines of hypothesis before an experiment, five lines of retro after.
The 30-minute rule
Stuck for more than 30 minutes? Share it instead of holding on alone.
One round of review
Give feedback precisely once, and fix it precisely once.
Owner principle
Every piece of work has an owner. If something is floating, we ask "who owns this?" first.
Failure becomes a rule
When something breaks we don't blame a person — we write the doc and the rule. The same accident doesn't happen twice.
Who fits here, and who might not
These pros do well here
Low Ego
Humble in front of results. Says "this part was the team, this part was me" instead of "I did all of it."
High Ownership
Says "I think this will be a problem if it ships as-is" before anyone asks.
Welcomes numbers
Enjoys having numbers attached to their own output.
Genuinely invested
Career, reward, or product — has an intense "I want to do this."
This may be hard for you (honestly)
- If you're comfortable working inside fixed approval lines and manuals — we're still at the stage of building the processes.
- If feedback feels like an attack — we speak from standards, not taste, but we speak often.
- If the company's surface (branding, growth curve) is the whole reason you're applying — we're looking for people who'll dive into the process behind it.
Hiring
What we look at in interviews
Teachable — you can learn it after you join
Not teachable — this is all we look at in interviews
So we ask
“What work disappointed you most, and what would you do differently?”
Retro“What was the real problem in that project?”
Problem definition“Exactly how far did your contribution go in this work?”
Low Ego“Have you found and fixed a problem nobody asked you to?”
High Ownership“What does Kizzle Kizzle mean for your career?”
Genuine
Open positions
Beyond #1 in kids — toward a whole-life healthcare platform. These are the people who'll build the next stage.
MD (Merchandiser)
Full-timePlan life-stage product lines and productize with manufacturing partners
Growth Marketer
Full-timeRun Meta·Google·Coupang performance and design the growth curve
Global Marketer
Full-timeLead overseas expansion starting with Thailand and the US
BM (Brand Manager)
Full-timeLaunch the new brand end to end — the protagonist of brand #3
Brand Designer
Full-timeShape the face of our brands, from packaging to content
Video Editor
Full-timePlan, shoot, and edit conversion-driving ad videos (short-form)
We invest decisively in our people
Latest laptop + dual monitors
Provided on day one — tools should never be the bottleneck.
₩1M+/month in AI tools
ChatGPT·Claude·Gemini·Manus — the company covers what you need.
Monthly top-tier CMO sessions
Direct insight from people who know the market best.
Learning & book budget
Education support, plus one book of your choice delivered monthly. In your first month we read 《Planning Is a Two-Part Sentence》 together.
Profit sharing
Growth we build together is shared together.
Flexible leave & dress code
Coordinate ahead, then take it freely. No side-eye culture.
Snacks & fuel support
Coffee and snacks stocked; fuel covered for field work.
Product discounts
Our products at a discount — gifts for family welcome. Birthdays & holidays covered.
Location
101 Magokseo-ro, Gangseo-gu, Seoul — 5 min from Magok stations
Hours
5 days · 09:30 – 18:30
Employment
Full-time · 3-month probation (100% pay during probation)
Any format works. Show us what you've made. Send your resume and portfolio and we'll reply within 5 business days.
hr@newtlab.co.krApply →