- Entered House of Shinsegae Cheongdam 'Twelve' in January
- Ran two pop-up stores following the launch
- Expanded to Shinsegae main and Gangnam department stores
Kizzle Kizzle entered 'Twelve' at House of Shinsegae Cheongdam — the brand's first foothold for presenting itself directly in a premium offline channel.
Two pop-up stores followed, and the brand extended its offline presence to Shinsegae's main and Gangnam department stores.
It continues a retail strategy of carrying online-proven demand into premium offline channels.
This summary was written by Newt-Lab. Read the full article at the source.
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