![[Startup-ing] "Taste and health, both" — Newt-Lab proposes life-stage nutrition solutions](/_next/image?url=%2Fimages%2Fnews%2Finterview-donga.jpg&w=3840&q=75)
- A nutritionist founded the company aiming for "taste and health, both"
- Entered the kids' cereal market with its first product, Oat Ring
- Expanding from kids to seniors as a life-stage nutrition solution
IT Donga's Startup-ing column featured Newt-Lab. The piece traces the founding to a problem noticed while working as a nutritionist: what children happily eat and what is actually good for them rarely line up.
It covers the product development process behind meeting both taste and nutrition, and how Kizzle Kizzle, the company's first brand, found its footing in the kids' cereal market.
The article also outlines Newt-Lab's plan to move beyond children and become a nutrition solutions company spanning every life stage.
This summary was written by Newt-Lab. Read the full article at the source.
Read the original article →IT Donga · Dong-A Ilbo
